Since the launch of TikTok Shop in the United States in 2023, it has not only become a source of inspiration, a powerful product recommender, but also a platform for businesses to directly sell products to users. Many brands and sellers on Amazon, Shopify, and other e-commerce platforms have seen great potential and are selling or attempting to sell on TikTok Shop marketplace.
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Shopify has followed this trend, marking a new milestone in Shopify TikTok integration. However, many sellers still do not know how to use Shopify to sell on TikTok Shop. In fact, if you wish to sync Shopify products to TikTok Shop, you can easily achieve this by using a TikTok Shop Connector application.
Many of the platforms we use today, such as the Shopify App Store and TikTok App Store, offer e-commerce integration solutions. The open-source online platform Datech ShopSync has also joined this trend and opened up the integration between Shopify and TikTok Shop.
In this guide, we will delve into how to connect Shopify to TikTok Shop using Datech ShopSync and outline the features and advantages you will gain as an online seller after integrating Shopify with TikTok Shop.
How to Connect Shopify to TikTok Shop by Datech ShopSync?
Linking Shopify to TikTok Shop is a straightforward process that involves following 6 steps to easily manage products, orders, inventory, and shipping from the Shopify dashboard. It aims to streamline the process of attracting new customers and effectively increasing conversion rates.
1. Setting Up a TikTok Shop
In order to sell on TikTok Shop, you first need a TikTok for Business account, which is your passport to comprehensive marketing data analysis, ad tool usage, and setting up a TikTok Shop.
Visit the TikTok for Business page and select “Get Started” to register your account.
Next, navigate to the seller registration portal to apply for a TikTok Shop. Provide your company registration certificate, US passport, or driver’s license to verify your identity. Additionally, you need to provide your business details, including industry category, legal company name, region of operation, applicable time zone, and preferred currency for transactions. After agreeing to all terms, submit the application. Expect to receive an email with the audit result from TikTok within 2 to 6 days.
Afterward, once you’ve linked your TikTok store to your TikTok Business account, you can begin adding products to your seller center dashboard and promoting your store.
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2. Installing the Datech ShopSync in Shopify
In the TikTok Shop seller center, navigate to the App Store. Search for “Datech ShopSync for TikTok” and install it in your TikTok Shop. Datech ShopSync is a free TikTok Shop Connector application that automatically and in real time updates product, inventory, and order information between the two platforms, making you efficiently manage multiple sales channels on Shopify.
3. Add Your Shopify Store and TikTok Shop in Datech ShopSync
Upon installing Datech ShopSync on your Shopify store, you will be redirected to the registration page for Datech ShopSync.
Once you have registered, navigate to the “Settings > Shop” panel. Here, you will find that your TikTok Shop has been successfully added, and all you need to do is proceed with adding your Shopify store to establish a seamless connection.
Alternatively, you can skip the TikTok Shop App Store and directly sign up for Datech ShopSync. After registering your account, go to the “Settings > Shop” panel, effortlessly add your Shopify store and TikTok Shop, and establish a one-on-one connection.
Once the connection between your Shopify store and TikTok Shop is established, you can start to edit product information, manage orders, synchronize inventory, and more.
4. Sync Your Products to TikTok Shop
Navigate to the “Products” panel. Here, you will find that all your listing products from Shopify has imported by Datech ShopSync. Click on the “Edit” button on the right to fill in essential product details such as brand, weight, specifications, relevant product categories required by TikTok Shop. Once saved, click on the “Sync” button, wait a few seconds, and you will get the synchronized product and inventory information on your TikTok Shop.
By utilizing Datech ShopSync to configure pricing and inventory rules, the prices and stock levels between your Shopify and TikTok Shop will be seamlessly interconnected. It means that when conducting sales on TikTok Shop, the inventory levels in your Shopify store will be automatically updated in real-time, which circumvents risks of stockouts and underpricing.
5. Map Categories between Shopify and TikTok Shop
Due to the differences in product categories between TikTok Shop and Shopify, it is essential to ensure that all product categories align with TikTok Shop in order to achieve synchronization. Manually adjusting each product category would be time-consuming and labor-intensive.
Datech ShopSync offers a category mapping feature, enabling you to manage your online assets more efficiently and systematically. By navigating to the “Categories” panel and establishing the mapping relationship between TikTok Shop and Shopify categories, you can easily update all product categories in one go.
In such scenarios, you can utilize the “Bulk Sync” feature to synchronize all Shopify products to TikTok Shop with just one click, provided that the other required product information in your Shopify store is complete.
6. Sync Orders from TikTok Shop to Shopify
Syncing orders from TikTok Shop to Shopify is the final step in selling on TikTok Shop through Shopify. Datech ShopSync will promptly synchronize orders from TikTok Shop to your Shopify seller center, allowing you to verify and fulfill orders timely. When you ship the package, Datech ShopSync also syncs order fulfillment information to TikTok Shop automatically, enabling your customers to stay informed about their order status.
By now, you’ve finished connecting Shopify to TikTok Shop. You can focus on enhancing brand exposure and reaching new users on TikTok by creating engaging content.
Benefits of Connecting Shopify with TikTok Shop
The rapid rise of short video social media platform TikTok, attracting over 1.5 billion monthly active users, has become the fifth most popular social media globally. As of March 2024, TikTok has 170 million users in the United States and has successfully launched TikTok Shop in the United Kingdom, becoming the most promising sales channel for merchants.
Despite lingering skepticism from some sellers regarding TikTok Shop, citing high risks associated with the new platform, it is undeniable that TikTok’s effectiveness in online sales and product promotion has been validated through the success of numerous brands.
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1. Enhance Brand Awareness and Expand Market
TikTok Shop has pioneered innovative sales and promotion methods by integrating shopping functions with short videos. Its shopping features and e-commerce integration allow brands to conduct native sales on the platform, reducing the transition time from fans to customers.
By connecting your Shopify to TikTok Shop, you can leverage TikTok’s vast and active user base to significantly boost your brand’s exposure and expand potential markets. Moreover, TikTok provides a range of creative tools to help you create engaging and value-driven content that resonates with audiences, making it easier to reach a broader spectrum of viewers.
2. Efficient Management Leading to High Conversion Rates
As an online seller, you certainly want to expand your online sales channels, reach more target users, increase sales, and enhance brand awareness. However, managing multiple channels simultaneously may consume a lot of your time and distract your attention.
By integrating Shopify and TikTok Shop, you will be able to unify, streamline, and focus efficiently on optimizing your online assets on a single platform. This way, you can concentrate on pushing your business to greater heights across various channels.
3. Feasibility of Strategic Marketing
TikTok Shop offers valuable user behavioral data and heat trend predictions for brands. Shopify merchants can use this data to enhance their product marketing strategies by analyzing metrics such as page views and conversion rates.
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Anyway, Shopify TikTok Shop integration opens a door of opportunities for Shopify merchants to enter new markets and engage with new users. If you are looking to sell on TikTok Shop marketplace but are unsure how to seamlessly connect TikTok Shop with Shopify for free, consider trying Datech ShopSync, a free and user-friendly all-in-one e-commerce integration tool designed to help sellers enhance business efficiency in the US market.
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